Leveraging and Crowdsourcing the Real Estate Industry thru Social Media Influencers.
Real estate is one of the most lucrative industries in Vancouver accounting for over $2 billion revenue for the government just in the previous year.
As with any hot industry, advertising becomes paramount since the competition rises amongst the companies and realtors who want to get a piece of this pie. Recently, one of the most talked-about topics in real estate marketing is leveraging social media influencers to attract potential buyers. Also, with the associate broker and the cast of Bravo‘s Million Dollar Listing New York, Fredrik Eklund, inviting fifty-five Instagram influencers to sell a $20 million condo at the Madison Park Tower, influencer marketing in real estate definitely was put on the map. Fredrik hosted an event at the condo partnering up with fashion and lifestyle NY-based influencers who have access to an affluent audience on social media, to create buzz and ultimately sell the luxury unit…
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