Social on the Front Lines of Customer Experience

The 1960s brought about Volkswagen buses, MadMen advertisers, and the first call centers. For the next 40 years, these support farms led our customer service needs. Then came the gatekeeper, the automated voice trying to streamline the customer service process, but only succeeding in leaving you as a consumer saying, “there has to be a… via … Continue reading Social on the Front Lines of Customer Experience

When we really don’t know how, it just happen.

Life is like travelling. We travel to learn and to introspect. The idea of travelling to create more ideas is one of the effective benefits and a tool to be more creative. When we really don't know how to work on things that matter most, things just happen. It's like having an adrenaline rush feeling … Continue reading When we really don’t know how, it just happen.

Turning Grit and Passion into Stellar Ideas

It's not impossible to turn thoughts and theories into a courageous implementation of a work of art. It's not also impossible to walk your talk nor impossible to reach and attract what you like. Turning grit and passion into stellar ideas is not also impossible to do. Why? First and foremost, we define grit as … Continue reading Turning Grit and Passion into Stellar Ideas

Why Blog?

Recent trends proved to us that internet usage is one of the effective platforms to communicate to an audience. Recent studies showed that the universe is adapting to changes brought by these new trends and the mere fact that world is innovating in this digital age, anyone now can use blogging as a tool of … Continue reading Why Blog?

The Unexpected Benefit of Celebrating Failure

Just a 15 minute "Ted Talks" by Astro Teller. This is the possible reason why we do have these cloud-based technologies nowadays. Probably, point A to point B is a mere “trial and error”. “Being audacious and working on big risky things makes people inherently feel uncomfortable. You cannot yell at people and force them … Continue reading The Unexpected Benefit of Celebrating Failure

Our Guide in Building a Strong Brand Identity

Just a short essay on this one, branding as would almost all marketers would mean is a “standard” of a company’s entirety. The brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers," according the American Marketing Association Identity means “reputation”. … Continue reading Our Guide in Building a Strong Brand Identity