What Turns You On?

  The most unexpected thought process can actually become an ultimate eye opener. Whether we are on the fields of marketing, sales, psychology, business, etc., there is something that really let us come to a light bulb of thought feeling. What turns you on? There are lots of people that somehow sees a lot of [...]

Turning Grit and Passion into Stellar Ideas

It's not impossible to turn thoughts and theories into a courageous implementation of a work of art. It's not also impossible to walk your talk nor impossible to reach and attract what you like. Turning grit and passion into stellar ideas is not also impossible to do. Why? First and foremost, we define grit as [...]

The Unexpected Benefit of Celebrating Failure

Just a 15 minute "Ted Talks" by Astro Teller. This is the possible reason why we do have these cloud-based technologies nowadays. Probably, point A to point B is a mere “trial and error”. “Being audacious and working on big risky things makes people inherently feel uncomfortable. You cannot yell at people and force them [...]

Our Guide in Building a Strong Brand Identity

Just a short essay on this one, branding as would almost all marketers would mean is a “standard” of a company’s entirety. The brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers," according the American Marketing Association Identity means “reputation”. [...]