$20 Million Dollar Condos Sold with the Help of Influencers Marketing | Why The Real Estate Industry Needs Social Media Influencers

Leveraging and Crowdsourcing the Real Estate Industry thru Social Media Influencers.


Real estate is one of the most lucrative industries in Vancouver accounting for over $2 billion revenue for the government just in the previous year.

As with any hot industry, advertising becomes paramount since the competition rises amongst the companies and realtors who want to get a piece of this pie. Recently, one of the most talked-about topics in real estate marketing is leveraging social media influencers to attract potential buyers. Also, with the associate broker and the cast of Bravo‘s Million Dollar Listing New York, Fredrik Eklund, inviting fifty-five Instagram influencers to sell a $20 million condo at the Madison Park Tower, influencer marketing in real estate definitely was put on the map. Fredrik hosted an event at the condo partnering up with fashion and lifestyle NY-based influencers who have access to an affluent audience on social media, to create buzz and ultimately sell the luxury unit…

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Entrepreneur: Here’s How to Build Your Own DIY MBA in Digital Marketing

Digital marketing moves too fast to learn it in school. So drop out and take over your education, yourself. Sujan Patel•VIP Contributor of Entrepreneur Image credit: Jannis Tobias Werner / Life moves fast in the world of digital marketing. In fact, since 2013, digital media consumption in the United States has increased by 49 … Continue reading Entrepreneur: Here’s How to Build Your Own DIY MBA in Digital Marketing

Cloud-Based Startups Face Tough Marketing Challenges

Digital marketers work to be ranked high on the results page. In the future, they will have to work even harder. By: Dan Blacharski More than a decade after the dotcom bubble collapsed, the world has entered an emerging post-dotcom era known as “dotcloud.” Doing business now requires a higher level of entrepreneurial skills and strategies, and … Continue reading Cloud-Based Startups Face Tough Marketing Challenges

The Easy Checklist for Real Estate Photography Standards

Comments and Commentary on Real Estate Photography

Do your images meet the standards? |

real estate photography - exterior

THE FUNDAMENTAL RESPONSIBILITY OF THE PROFESSIONAL REAL ESTATE PHOTOGRAPHER is to deliver accurate, attractive, and timely marketing images to increase real estate sales.

Marketing images must meet the basic standards of real estate photography.

  1. The image must be accurate and true to reality.
  2. The image must be pleasant and appealing; it “looks good.”
  3. The image must be delivered on time.
  4. The image must contribute to increasing real estate sales.

The specific characteristics used to evaluate real estate marketing images are:

  • REALISM: The image must be accurate and true to reality.

    • The image is not deceptive.
    • The color is correct.
    • Details are clear and visible.
    • Vertical lines are parallel.
    • The horizon is level.
    • Lens distortion is virtually imperceptible.
    • There are no gratuitous or artistic touches.
    • After-capture processing (including editing and HDR) is not apparent.
  • ATTRACTIVENESS: The image must be pleasant and appealing; it “looks…

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Battle Of The Brands: Does Your Startup Have What It Takes To Be A Winner?


Modern marketing is a complex challenge that requires a lot of hard work to master. You aren’t simply trying to reach new audiences; you’re trying to prove that your services are better than the alternatives too. Therefore, striking the right chord with the intended market should be a priority at all times.

Ultimately, you are in an ongoing war with your competitors. Unfortunately, if you don’t seize the high-ground at the earliest stage possible, it could impact your takings for years to come. So what are the key weapons to help you win this battle? Let’s take a closer look.  winner-311358_960_720 

A Great First Impression

It only takes a consumer a few short seconds to make a decision about whether your company’s products and services are worth considering. So, while a great initial interaction won’t guarantee a sale, a bad one could ruin your hopes immediately.

With this in…

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10 Marketing Lessons Big Brands Can Teach Startups — By Neil Patel Like everything in life, learning from the people who have gone before us can be a great way to get ahead. No startup survives on sheer luck. Rather, entrepreneurs are guided by knowledgeable advice from people who’ve been there and done that. Taking a page from your “elders” can have the power to … Continue reading 10 Marketing Lessons Big Brands Can Teach Startups — By Neil Patel

Social on the Front Lines of Customer Experience

The 1960s brought about Volkswagen buses, MadMen advertisers, and the first call centers. For the next 40 years, these support farms led our customer service needs. Then came the gatekeeper, the automated voice trying to streamline the customer service process, but only succeeding in leaving you as a consumer saying, “there has to be a… via … Continue reading Social on the Front Lines of Customer Experience

When we really don’t know how, it just happen.

Life is like travelling. We travel to learn and to introspect. The idea of travelling to create more ideas is one of the effective benefits and a tool to be more creative. When we really don't know how to work on things that matter most, things just happen. It's like having an adrenaline rush feeling … Continue reading When we really don’t know how, it just happen.

Turning Grit and Passion into Stellar Ideas

It's not impossible to turn thoughts and theories into a courageous implementation of a work of art. It's not also impossible to walk your talk nor impossible to reach and attract what you like. Turning grit and passion into stellar ideas is not also impossible to do. Why? First and foremost, we define grit as … Continue reading Turning Grit and Passion into Stellar Ideas